The problem
A new account has no search term history, so keyword research is mostly guessing plus a Keyword Planner export nobody reads closely. Then the same keyword ends up in three ad groups, competing with itself for the same budget.
What it does
- Pulls Keyword Planner ideas for your actual service area, not the whole country.
- Groups keywords by intent and service, and recommends launching only the ad groups with real search volume. The others are saved for later.
- Removes overlap so a keyword can only match in one ad group.
- Gives you a starting negative keyword list based on searches that usually waste money for businesses like yours.
- Exports everything as a Google Ads Editor sheet.
Limits
Keyword Planner numbers are rounded and can be off for small local markets. Use them to compare keywords, not to predict traffic.